Using stickiness strategies like the pros

On the other hand, SEO today revolves around blogging to create fresh and unique content. A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. With improvements in data coverage across the nation, more and more people are opting to work on the …

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Essential ingredients for any web page should include hits

Keeping broad-based objectives in mind is a good way to keep your e-mail marketing strategy focused on the big picture. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Travel anywhere …

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Who else wants to know the mystery behind keyword stuffing ?

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links If you happen to come across a page on the web …

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Why I hate LSI

Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use …

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Layout, formatting and web 2.0 combine to make great SEO

Therefore, if you're only investing a few minutes a day to your campaign, it would be unreasonable to set a goal that a large company with an entire dedicated SEO team might set. Describe your meta description with a call to action. A lovely present would be one of those …

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A few words on page impressions

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. They do not, however, fully explain why people buy particular products or specific brands or the …

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Lets look at our approach to bread crumbs

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Dealing with Google negativity in relation to duplication

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. It's easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors …

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How to survive your first encounter with widgets

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Have you tried listing your organisation in …

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The ugly truth about sitemaps

Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. A niche social networking site focuses on an interest, hobby, or demographic group. Recently, I came across this great …

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Does Bing really care about analytics

The easier it is to read your content, the more likely it is that your readers will share it. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. Does searching for SEO Expert make …

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Lessons I've learned from trust rank

You need to figure how the cost of such discounts will affect your gross revenue and the average dollar value of a sale. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. My grandson …

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Adjust your appearance in search by utilising keyword stuffing

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. While it's true that having a dedicated page for a product or service will increase your rank for that product or service, adding a page simply for the sake of adding a …

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Quality, Plus Visibility

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. As much as we'd all like to …

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Evaluate the credibility of a website using a hands on approach

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

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Short Story: The truth about comment spam

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. A critical mass of online appearances lends your site credibility. In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Its …

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Actionable tips on SERPs and Instagram

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. Visuals tend to be more easily remembered than verbal copy. Failure is always OK, but ignoring the results and reasons for it are not. A lovely present would be one of those …

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To get fast rankings, you need mobile search

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The more your website gets passed around between users all over the country (or even the world), the more popular …

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Can you optimize your website for Google RankBrain?

Always make a conscious effort to incorporate your target keyword in the post intro So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the …

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Its all about link building

Can I click it? Yes you can? Just as the keywords, the search engine algorithms are important and unique to every search engine. In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much …

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Get rid of web 2.0 for good

That often results in fewer people clicking away from your page and back to the search results (i.e., higher dwell time), a lower bounce rate, a higher time on page, etc. all that other good stuff that we believe to have a positive impact on SEO and rankings. As …

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Be mindful of Google algorithms

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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How to learn about URLs in a few hours

Many an SEO consultant believe affective strategies build stronger brands. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a …

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Make use of free tools to check page rank

Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. It's recommended to give the manufacturer description …

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Start simple, but don't forget canonical URLs

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don't change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the …

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