Quality, Plus Visibility

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. As much as we'd all like to …

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Evaluate the credibility of a website using a hands on approach

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

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Short Story: The truth about comment spam

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. A critical mass of online appearances lends your site credibility. In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Its …

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Actionable tips on SERPs and Instagram

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. Visuals tend to be more easily remembered than verbal copy. Failure is always OK, but ignoring the results and reasons for it are not. A lovely present would be one of those …

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To get fast rankings, you need mobile search

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The more your website gets passed around between users all over the country (or even the world), the more popular …

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Can you optimize your website for Google RankBrain?

Always make a conscious effort to incorporate your target keyword in the post intro So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the …

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Its all about link building

Can I click it? Yes you can? Just as the keywords, the search engine algorithms are important and unique to every search engine. In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much …

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Get rid of web 2.0 for good

That often results in fewer people clicking away from your page and back to the search results (i.e., higher dwell time), a lower bounce rate, a higher time on page, etc. all that other good stuff that we believe to have a positive impact on SEO and rankings. As …

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Be mindful of Google algorithms

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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How to learn about URLs in a few hours

Many an SEO consultant believe affective strategies build stronger brands. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a …

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Make use of free tools to check page rank

Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. It's recommended to give the manufacturer description …

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Start simple, but don't forget canonical URLs

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don't change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the …

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Update your URLs on a regular basis

Spending money on paid search isn't a requirement for SEO, but it can be an effective way for giving your website and business a boost online. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. Post-crawling content the …

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Winning marketing strategies for hits

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Over the past number of years however, Google has been focused …

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