In articles 14 and 16, I discuss getting links from directories. Web sites are arranged by category, and are typically found by following a series of hierarchical links until the appropriate sub-category is found, where the sites will be listed alphabetically. If you have defined your goals, choosing an seo …

Content is the foundation of any good link building campaign. (While advertisers can expect a relatively small bump in volume, in aggregate, a 3-4% bump in clicks for Google adds up.) As with previous changes to close variants, you?ll want to monitor performance and set a routine for checking …

This is a simple process that rolls up the data collected to this point from our Website Quality Audit and keyword analysis (of existing articles). You have 35 characters for a custom URL that will be displayed to users in the search results. You hire an seo expert because you …

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. A title tag is used by search engines to display a page in search results …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. It's easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors …

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. As much as we'd all like to …

Now much of link-building is good old-fashioned marketing - promotion and PR. Most modern servers are adequate-especially big-name servers, like those provided by WordPress or GoDaddy. Design is important, but realistically, your text is the most important material on your site. For example, where would one find a rocking horse for …

Logos with high stimulus codability evoke consensual meanings within a culture or subculture. A critical mass of online appearances lends your site credibility. In the passive approach, you'll simply wait for Google to index your site, and trust its best judgment when it comes to canonicalizing your URL structures. Its …

You won't be as good of a writer as someone who's practiced the art for many years. If your site is a medical, legal, or financial site, then having good E-A-T is crucial. Fortunately, Google also makes it easy for you to find and correct duplicate content on your site …

That often results in fewer people clicking away from your page and back to the search results (i.e., higher dwell time), a lower bounce rate, a higher time on page, etc. all that other good stuff that we believe to have a positive impact on SEO and rankings. As …

Many an SEO consultant believe affective strategies build stronger brands. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a …

Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. It's recommended to give the manufacturer description …