Be mindful of Google algorithms

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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How to learn about URLs in a few hours

Many an SEO consultant believe affective strategies build stronger brands. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a …

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Make use of free tools to check page rank

Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. It's recommended to give the manufacturer description …

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Start simple, but don't forget canonical URLs

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don't change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the …

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Update your URLs on a regular basis

Spending money on paid search isn't a requirement for SEO, but it can be an effective way for giving your website and business a boost online. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. Post-crawling content the …

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Winning marketing strategies for hits

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Over the past number of years however, Google has been focused …

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