Content is the foundation of any good link building campaign. (While advertisers can expect a relatively small bump in volume, in aggregate, a 3-4% bump in clicks for Google adds up.) As with previous changes to close variants, you?ll want to monitor performance and set a routine for checking …

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Have you tried listing your organisation in …

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. While it's true that having a dedicated page for a product or service will increase your rank for that product or service, adding a page simply for the sake of adding a …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image …

Use only lowercase letters in URLs. Domain age is a ranking factor. When I talk about domain name governance, I am really talking about specific domain name extensions identifying the class of a particular domain. I asked where I could find traditional rocking horses . For example, a search for organic …