To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image …

Use only lowercase letters in URLs. Domain age is a ranking factor. When I talk about domain name governance, I am really talking about specific domain name extensions identifying the class of a particular domain. I asked where I could find traditional rocking horses . For example, a search for organic …